For many years, it was a well recognised tradition that lame puns and feeble rhymes were used as titles for our blog entries and information guides. In those halycon days of the promo world times were sweet and delightful, and like the Halcyon bird itself our opinions floated happily on calm seas.
While everyone believe that these days are past and many think that promotional pencils are the sort of products which had its day at the same time as the ancient Halcyon bird, the reality is that there is still a lot of leverage to be obtained from using classic promotional items like these. Not only are we talking about an idea which is cheap and easy to brand, but ultimately the return on investment and broad appeal of these products ensures that like every marketing expert, your promotional will register on the black side of the ledger.
Imagine, for instance, if you and your homies were out and about one day and a small group of precocious children appeared and proceeded to interrogate you at length about the technical aspects of the laptop computers your company was offering to the market. There are a couple of strategies you could go with here. First you could politely explain to these brats that the computers were far to expensive for them and therefore any information passed on would simply be a waste of everyones’ time. While this is unlikely to have any effect on the posse remembering you have a handful of promotional pencils is probably going to make a difference. Once they little monkeys get their hands on these fabulous branded writing instruments there will be no stopping them taking the whole story to the streets and finally leaving you and your sales team alone to enjoy the sales opportunities presented by grown-ups.